Accommodation Suppliers need to have an Online Strategy. A key component of the Online Strategy is the delivery of business to your website and the actions you can take to increase the proportion of direct online business.
Is your website booking engine working hard enough? How can you to be more successful in generating traffic to your website and increase online sales? A range of online marketing services including Search Engine Optimisation and Marketing (SEO/SEM), Email Marketing, SMS campaigns, Coupons and Social Marketing will be covered during the Online Presence conference focusing on the aspects of increasing traffic, creating interest and realising online bookings.
Online Presence will provide you with the tools to communicate with your clients. As these are closed user groups, this will not affect the historical and online distribution channels.
How can you prepare an effective online marketing strategy to secure market share? Experts will share their extensive experience in online marketing within the accommodation industry and can help your accommodation venue succeed with marketing, online.
Managing your Online Presence is about developing a plan. One that will guide you through this new and exciting online world. To begin, we must first understand the elements that are included in the plan. These items include:
- Your own Website Design and Functionality
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Social Media
- Banner Advertising
Once you have identified the components you can then work on the strategy.
Website Design, SEO and SEM and Social Media will be covered as independent topics at the Online Presence conference due to their importance in the success of a property's Online Strategy.
The Online Marketing segment will focus on eMarketing, SMS campaigns and Group Buying Coupon Business and how each of these can help generate revenue for your business.