Online Bookings
Online bookings comprise both direct and indirect business to the property. Direct online business defines all bookings made on a properties own website. Indirect online business defines those bookings made through the many channels including Third Party Intermediaries (TPI) sites and Online Travel Agents (OTA).
Below is an explanation of both the direct and indirect channels.
Direct Online Business
The Online Presence event will provide information on how to improve:
- Your own website - content and images
- Best Practice Hospitality Website Design - layout, booking panel location and process resulting in more conversions and bookings
- Driving direct business to your website
Indirect Online Business
Indirect Channels are an important component in your online strategy. Here we provide information on:
- Third Party Intermediaries (TPI's)
- Online Travel Agents (OTA's)
- Wholesaler sites
Strategies should be developed to manage how you can work with these channels. This will include steps that can be taken to improve your listing on their site and how best to take advantage of the options available to you to maximise exposure and the tools properties can use.
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